// Zelador Talent Management

We are ZELADOR !

At Zelador, we have a strong team of highly seasoned professionals with decades of industry knowledge, along with young and vibrant minds who get the pulse of the country’s media and entertainment landscape, to offer inputs that help you stand out of the viral and basic trends.

Zelador is the talent arm and content wing of the Offbeet Media Group. We align on our goals to add value and deliver quality and innovatively curated content that suits brands, celebrities and other key personas. 

Offbeet Media Group, is a diversified content company that merges marketing, branding and communication approaches to tell powerful stories. We work with brands, OTT platforms, celebrities, influencers and the government sector to craft content about India for India and the world.

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// Our Purpose

Overall Vision & Mission

Creating a top notch celebrity management agency that represents a diverse range of talents across industries, with a promise to offer a creatively satisfying journey, by delivering elevated value for all the crucial partners.

“Creating most profitable & creatively fulfilling opportunities for brands & key stakeholders by leveraging Artist & their Artistry at the Helm”

Our Team

Jaideep Singh

Founder

The Founder and CEO of Offbeet Media Group, Jaideep is a self confessed startup fiend. A decorated Ex-Army Major, he took the plunge and entered the corporate world in 2002. Throughout his career – which features senior management stints at powerhouses such as Viacom 18 Media, Times Of India, Arré, CII, JK Tyres and others – he has been involved in the setting up of new products, new business models and teams. In his decade-long tenure at Viacom18 he worked across MTV & VH1, and also dabbled in the movies, regional entertainment and kids genres. As Senior VP, Head of Business for Viacom18 Network Business, he led a team of 60 people across the content, marketing, monetisation, PR and talent departments. He worked across the APAC, Middle East, UK and US markets and was also a part of the leadership team reporting to the Board of Network 18 and International (now known as ViacomCBS International). He decided to take his passion of storytelling through content to the next level by launching Offbeet Media. Today, he works with a talented team, handpicked by him and located across the country. Teamwork makes the dream work, he believes. An adventure and fitness enthusiast, Jaideep loves going on long runs and high-altitude treks when he isn’t working.

Prakash Nair

Business Head

Remember when MTV went from being a generic international music channel to the coolest youth culture hub on TV? Prakash was instrumental in making that happen. Before his rise to Associate VP (Business Development, Celebrity Content, Acquisitions, Programming and Talent Relationship) at MTV India, he worked at Times FM as its regional programming manager.

Today, he brings 25 years of experience and an unmatched understanding of the media and entertainment space to Zelador Talent Management as its Business Head. For Prakash, however, this is more than business – it’s about trust,honesty and passion. With Zelador, he wants to go beyond just helping artists become famous and earn millions – he wants them to know that he has their back no matter what.

Sales Team

Hemika Chhatwal

Head of Brand Partnerships

Hemika is the General Manager – Brand Solutions and Strategy at Offbeet and Zelador, and comes armed with over two decades of experience. Having worked with the UB group and prestigious media houses like Indian Express, India Today, Condé Nast and Arré, she loves living for the chase. From deconstructing a client’s brief and thinking up creative solutions, to finally landing a client – these are the things that excite her the most. She believes that to stand out in a competitive market, you have to be proactive in approaching clients and produce consistently good work. Her degree in Psychology and her training as an art therapist also makes her the perfect person for her role as the Head of Human Resource at Offbeet Media Group. After all, who else could we trust to pick the right people for a job?

Sriya Dasgupta

Brand Solutions & Sales

An integral part of Offbeet since its inception. As an intermediary between clients and the in-house creative team, Sriya likes to dabble in everything, from closing deals with clients to storyboarding pitches. With 20 years work experience with media giants like Viacom18, Star India and Turner (Warner Bros.), she is adept at preempting emerging trends and understanding exactly what a client wants. A team player through and through, believes there is something new to learn from everyone around her, especially an industry as dynamic as media and entertainment.

A & R Team

Karan Patil

Head of A & R

Karan is a lifelong Man United fan and Live music junkie. A Music Business and Marketing professional with 8+ years of work experience, having worked with some of the best teams at Warner Music UK, Only Much Louder & One Digital Entertainment.

Rohit Nair

Executive - A & R

Rohit is an absolute wanderlust and thrill seeker in life. He has a keen interest in building connections through meaningful conversations. He comes from a sales & marketing background and has worked for brands like Decathlon and Royal Enfield.

Abigail Fernandes

Assistant Manager - A & R

Abigail has a knack for striking friendly conversations with every creator next door. She comes in with a sizable experience in Public Relations (PR). She is a part-time content creator, traveler and podcaster who is passionate to create an impact in the lives of other people.

Digital Team

Jasmine Bala Chakra

Digital Lead

Jasmine is a really passionate and hardworking individual. A highly skilled MICA graduate in Digital Marketing, social media is her absolute playfield. She is a prolific dancer and content creation is her second nature. From having significant experience in client servicing to being a professional choreographer in the industry, she has done it all with sheer dedication only to deliver excellence.

Garvita Ayachit

Executive - Social Media and Content

Garvita is a professional writer, blogger and a poet. She is a witty, care-free extrovert with an ardent passion for human interactions and creative storytelling. A part- time podcaster with a fair experience in various content niches of the industry. She seeks to become a young novelist/ author in the coming years.

Siddharth Seelaboyina

Creative Assistant

Siddharth is a cat lover with a knack and skill for visual creativity. He is a Mass Media graduate with a keen eye for detail and an appealing aesthetic sense. His interest in content creation, quickly turned to his absolute passion in life. One day, he aspires to see himself as a well-established creative director of the industry.